Brand Sponsorship Signal Finder

A Clay table that researches 15 consumer fintech brands in parallel — finding new CMOs, recent funding rounds, product launches, and competitor sports deals — so you can prioritize outreach around real buying signals, not gut feel.

Find brands ready to spend.

• Detects new CMO hires in the last 90 days — the clearest signal a brand is about to shift its marketing budget
• Flags recent funding rounds and IPO filings that signal money available to spend on sponsorships
• Identifies new product launches that need brand awareness campaigns to drive adoption
• Surfaces competitor sports deals so you know which brands are already in the space and ready to expand

Four signals, one table.

1. Signal A — New CMO

   A Claygent column researches each brand's current CMO or VP of Marketing, checks their start date, and returns YES if they were hired in the last 90 days. New marketing leadership = new budget priorities = a window to pitch.

2. Signal B — Recent Funding

   Another Claygent column scans for funding announcements, IPO filings, and capital raises in the last 12 months. Brands flush with new capital are the most likely to invest in sponsorships.

3. Signal C — New Product Launch

   Searches for product launches in the last 6 months. New products need brand awareness — sponsorships are one of the fastest ways to build it with a target demographic.

4. Signal Score + Priority Tier

   A formula column counts YES signals (0–4) and assigns a priority tier: Hot (3–4 signals), Warm (2), Cool (1), Not Now (0). Contact enrichment runs only on Hot and Warm brands — no credits wasted on dead leads.

See the full table live.

A full walkthrough of the table — how each Claygent signal column is configured, how the scoring formula works, and how to read the priority tiers.

Built in Clay.

Claygent Signals

Signal Score

Priority Tier

Built in Clay using Claygent (Clay > Neon model) for web research, with formula columns for scoring and tiering